While driving in Albuquerque last week I saw this billboard. First, let me say I have always liked French’s Funeral Home billboards. They tend to be snappy and to the point yet still caring and sensitive to the subject matter. Death is not easy for families and it’s certainly not easy to advertise respectfully.
But the irony of this message to me as a wellness professional with marketing background was incredible. In death, as with everything in life, even simple needs a plan.
Had one done the simple things in life to stay well and manage their chronic diseases, perhaps their family wouldn’t need to respond to a simple billboard like this?
The truth is we tend to plan for everything else under the sun EXCEPT FOR our health. We plan our days, weeks, months, vacations with little thought to put in place simple benchmarks for daily well-being.
If we have (and follow) an uncomplicated plan for our health, we may need French’s services later rather than sooner. The problem is we tend to complicate things that don’t need to be complicated. And the more complicated it gets, the harder it is to stick with.
The gimmicky diets, the fancy fitness tools, confusing mixed-messaging all get swept away when you consider simple wellness habits. Simple wellness habits, like the billboard indicates, still need a plan. A basic daily structure to get more movement/exercise, manage chronic diseases, to buy and eat more whole foods and vegetables and less packaged/processed foods. The best path to lasting wellness is to stick to the fundamentals.
It’s in this simplicity that develops the habits you will actually DO day in and day out. This week, keep it simple. Make a plan every-single-day to do one thing for your health and stick to it!